We are now living in a world that is always moving ahead each day and we are becoming more modern. And nowadays, people prefer convenience over everything else. The more we prefer convenience, the more digitalized everything becomes. From groceries to furniture to high-end electronic products, people buy everything online. After all who would want to spend all their time, energy and money to take the painstaking task of travelling all the way to a store and buy products. It becomes especially difficult in times when we have to deal with a deadly pandemic like the coronavirus. But through online shopping, they can just relax, scroll a few pages from the comfort of their homes click on that “buy” button and wait for the product to be delivered to their doorsteps. All these changes in the attitudes of people make the online presence of a business inevitable. Even if you have a lavishly built, well adorned, extravagant store, it would not yield many benefits if you do not have an online platform to market and sell your products.
With that being said, we can conclude that an eCommerce website is more than important for both an online and offline business to prosper. But should we give too much importance to the design of an eCommerce website? Well, as you scroll down you can say for yourself!
What To Count When Building An E-commerce Website Design?
First Impression
We have always heard the saying, the first impression is the best impression. You can never get a second chance to make a first impression, so make it count. Just imagine, that you walk into a physical store. There you find all the items disorganised and the floor too messy. Would you shop from that store? None of us would. It is the same with an online store. No one would probably shop from a website that has a messy layout, low-quality imagery or mismatched fonts. It is always better to keep these in mind, especially from a client’s perspectives. So when building an eCommerce web design make sure to keep everything clean and professional. Make sure you use high-quality imagery, similar fonts, and styling to keep everything consistent.
Easy to navigate
It would be better if your website is not cluttered. confusing or chaotic. If not, even if hundreds of them land on your page, they may immediately bounce back, making no transactions at all. Only if a site is easy to navigate, users can quickly and easily find what they are looking for. Building a website that is easy to navigate is more important than building a website that is full of useful information. A website should be as inherent as possible to hold customer attention.
Build a trustworthy site
Both in personal and professional life, most of us have trust issues. Trusting a person or brand is not an easy task for people nowadays. Therefore, earning the trust of your audience requires a lot of effort. Many people, although being internet users for years, are cautious while shopping online. While big brands like Amazon have earned that trust from their users are prospering well, small businesses and startups have to work incessantly to earn that confidence and then sell products. But worry not a professional web design will help users in authenticating your company. Make sure your web design is built in such away.
User Experience Design
For a fluid journey from start to finish, it is important to make sure a website is user friendly. So build a web design that will help your customer easily find what they are looking for. That would be the last thing you would want. To achieve that you would have to include simple navigation and call-to-action buttons that will show the customer where to go next. Also, include clear links for information pages like FAQs, About Us and contact page. Moreover, remember that today there are more mobile users. Therefore making a mobile-friendly site is also important, make sure it is compatible and easily usable when viewed on mobile devices like phones and tablets. In such cases your site will be viewed on smaller screens so include large CTAs that are easy to click. Also include clear and concise writing along with a menu that is condensed so that it will save a lot more space.
Page speed
Page speed is another crucial factor to be considered if you want your eCommerce business to thrive. With that, you can ensure that your web pages load quickly and thereby help your audience get the information fast. People nowadays hate wasting time and so they never want to wait. Slow loading pages may annoy them and make them hit the back button. So while designing your site on an eCommerce platform make sure they give importance to the speed of your site.
How Important Is An E-commerce Website Design?
Helps in Search Engine Optimization (SEO)
SEO is one of the most effective digital marketing strategies. Many elements of a web design will influence how you publish content on your site which in turn will affect how search engines crawl and index your website. Only when SEO is done right you will be visible to the potential customers. Other than the content, web design elements and practices can directly affect your SEO. Your website code has to be SEO fr=endly to attract sales.
To win the competition
One of the main reasons to say that a web design is important because your competitors are doing it. They have started utilizing it long ago. For you to remain in that competition and go ahead of them, a good web design is more than important. However, do not follow the cliche templates, make sure you stand out. Remember that you cannot win the competition if you have an old, outdated, or low-quality site. Only a page that is appealing to the new age users will attract more leads. So make sure you rely on a trusted company like the Cfactory to design your site as they would provide you with all the eCommerce solutions. Thereby you can stand out from the crowd and make more profit.