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SEO Basics: A Step-By-Step Guide For 2020

zara corner - 26th May 2021 - 0 comments

Any idea on how many blog posts people publish each day. Any guesses? Well, over 2 million posts are published every day by WordPress users alone. That turns out the fact that 24 blog posts every second. Which deliberately means that users have published something around 216 blog posts by the time you’ve reached this part of the blog, hello.

This only accounts to the WordPress users. Say we are to account every other blog posted on the internet, the number would sky rocket. This aspec of blogging makes your blog tough to stand out though it might be unique. But you’ve got to, should you want your blog to be successful one. It’s not a surprise that millions of people Google the term “SEO” each month.

SEO What Does It Mean?

You probably know that it stands for ‘Search Engine Optimization’, but what has it got to do with the need to optimize? Should it be the design aspect? Writing form? Or something to do with the links? It’s a huge yes— it’s all of that and more. But let’s start this SEO guide at the beginning.

The simple definition would be that SEO stands for search engine optimization. Which is the nothing but the schematic approach of ranking high on a search engine section known as the organic listings. This is the strategy that you follow for having more organic traffic.

Let’s Dive into Search Engines

What’s the huge deal with Google? What makes it stand out from other search engines like Yahoo and Bing? Also, what kind of search engines are Naver, Baidu and Yandex?

Basically, search engines collect data, information and content from all around the web and compress it in a database. According to a November 2018 report by netmarketshare, 73% of all searches are powered by Google. In second place is Bing with 7.91%. An almost shockingly huge difference, yes.

Hence the question with us, What exactly makes one search engine so different from another?

The answer:

  • Maximum size of their database;
  • The determination of relevancy in pages;
  • Specialization in market/type of content.

Google commands the market due to the sheer size of its file, just as the manner in which it computes page importance: i.e., its calculation (more on that in a piece.) to put it plainly, it’s demonstrated itself to be by a long shot and away the best at noting people groups’ inquiries with fitting substance. It’s presently basically the route everybody on the planet aside from China–discovers stuff on the web. Obviously, progressively particular web indexes likewise exist. Naver, Baidu and Yandex are instances of web search tools that target explicit markets–Korea, China and Russia separately. YouTube is additionally a search engine!

How does Google work?

In this way, we know who the greatest player in the game is; presently we have to know how it functions. Here’s a rearranged variant of the whole procedure of search, split into three sections: Crawling, Indexing and Bringing queries back. Or on the other hand, in plain English: discovering pages, putting away them and afterward demonstrating them to searchers.


Envision that you have to investigate an unknown nation. You start in a humble community and drive down a street that associates you to the following town. You take the following street to the following town, and the following street after that. On the off chance that you drive down each conceivable street from your beginning stage, you’ll in the end wind up finding each town.

This is the manner by which Google works–with the exception of the towns are website pages, and the streets associating them are backlinks.

So: Google first beginnings with one site page. It finds the connections on these website pages and tails them to find different site pages. It at that point discovers all the connections on those pages, and the following pages, and the following. In the end, they’re ready to find practically everything on the web.


After finding pages on the web, the spiders then extract data from them and store, or “index,” said data in Google’s database—to then be shown in search results.

Why is on-page SEO important?

On-page SEO is significant in light of the fact that it reveals to Google about your site and how you offer some incentive to guests and clients. It enables your site to be upgraded for both human eyes and internet searcher bots. Just making and distributing your site isn’t sufficient — you should improve it for Google and other web crawlers so as to rank and draw in new rush hour gridlock. On-page SEO is designated “on-page” in light of the fact that the changes and changes you make to improve your site can be seen by guests on your page (though off-page and specialized SEO components aren’t constantly obvious). All aspects of on-page SEO is totally up to you; that is the reason it’s important that you do it effectively. Presently, how about we examine the components of on-page SEO.

Step #1: Keywords Listing

Everything in site design improvement rotates around keywords. Which is the reason keyword inquire about is typically the initial step of any genuine SEO system. You can, without much of a stretch discover watchwords that your objective client scans for utilizing Google Suggest. Composing a keyword into Google’s hunt field, and it will populate a rundown of recommendations. These normally make marvellous keywords for SEO in light of the fact that they come directly from Google. Thus, you realize that individuals are really scanning for them. So despite the fact that long tails have generally low search volume levels, you can normally rank for them quicker.

Step #2: First Page Analysis

So, you have discovered a handful of keywords. Now let’s see what’s already working for those keywords. To carry out that, just enter one of the keywords that you found into Google. If you want a topic covered in your site, you’d want to note that the results of the first page are made up mostly of defining list posts. So in your blog, you’d probably want to publish a list post.

Step #3: Hooks

If you want to improve your search engine rankings in 2020, you need to get backlinks.


It will be a surprise but it is a fact that Internal linking still works. But you have to do it right. Specifically, you want to link FROM high-authority web pages TO pages that need authority.

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