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What is Google AdWords PPC?


Zara Corner - 3rd October 2019 - 0 comments

Introduction: Google AdWords PPC

Google AdWords PPC – If you are looking for the easiest and cost-effective ways to generate traffic to your website and earn profits from your search engine marketing campaign, PPC (Pay Per Click) advertising is the one.

Google PPC or Pay Per Click advertising using AdWords is probably the most popular type of advertising among small businesses. The key reason is it allows the small business owner to control costs by setting daily maximums for each ad and ultimately tap into its full potential as a marketing tool.

The key to effective advertising is to find a method of delivering your information to as many audiences as possible while keeping your advertising costs to the least possible.

AdWords is Google’s advertising system that enables users to bid to the highest position on their SERP (Search Engine Ranking Page). The higher your bid and better your ad relevance, the more probable you are to rank well and obtain more clicks because of it.

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How PPC Advertising Works?

With Pay per click, you have to pay only when someone clicks on your advertisement and visits your website. Ads can be placed on SERP (Search Engine Results Pages) or on sites that are classified as related to your targeted keywords.

How much you are willing to bid for your targeted keywords decides how much you will pay for each click. And in Google AdWords, it somewhat depends on your ‘Quality Score’.

The higher your bid (and, in Google, the better your Quality Score), the higher is the probability you have to get your ad listed at the top of the ads displayed on the page. On managing proficiently, PPC advertising can help you draw prospects to your site, and convert your prospects to paying customers.

How Does Google Ads Work?

Google Ads shows your ad to target audience or prospects who are interested in your offered product or service. Advertisers bid on keywords or most searched terms, and the won who wins that bid are placed at the top of YouTube videos, SERPs, or on relevant sites, depending on the type of selected ad campaign.

5 Steps— How to Start a Google AdWords PPC?

Managing a PPC campaign can be a daunting task.

To get started with the Google AdWords all you need is a little knowledge, the right strategy, and an understanding of the basics.

Here are 5 steps to help you create an optimized PPC campaign—

Step 1: Start with Keywords

When forming your Ad Groups, it’s essential to have targeted keywords. Grouping similar keywords together, you will prepare yourself for very relevant ads, which helps you attain a high-quality score.

Keyword match types are variants of your keywords will help you to boost your campaign’s performance. The available 4 match types are—

Exact match

Phrase match

Broad match

Modified broad match

It is vital to choose and use the right match type for your campaign.

Another crucial keyword type to consider is the Negative keyword, which you don’t want your ads to display for.

Using negative keywords will help you to keep campaigns lined up with your goals.

Step 2: Strategize Your Content

When strategizing your content, it is crucial to think like your user.

You need to think about their issues about specific products or services, and what will resonate with them?

AdWords character limits into play, since you don’t have much space to work with.

Google AdWords restricts you to—

Headline: 25 characters

Ad Text: 70 characters (35 characters per line including spaces)

Display URL: 35 characters

That’s why it is essential to create outstanding, compelling ads, with just 35 characters per line.

The most important part of your campaign is your ad copy. And after clicking your outstanding ad where your user lands need just as much effort.

Step 3: Create Amazing Landing Pages

The ultimate goal of any AdWords campaign is conversions. You should create strong and convincing content for your PPC landing page that is well keyword optimized and appropriate for your campaign. You should perform a detailed keyword research.

Your content must show the value the user will get and include your Ad’s Group’s keywords, so Google identifies it’s a logical next step from your Ad. Also, implementing key best practices in terms of landing pages is crucial.

website ppc

Your PPC landing page should have a clear conversion point like a phone number or contact form to get in touch with you. If you do choose for a phone number, this should be a Google tracking number so that it gets registered as a conversion in your ad campaign.

You should keep everything as clean and organized for the user as possible. Any type of distraction or confusion could potentially push them away.

Adding a visual can also help in keeping your user engaged and reading long enough to want to take needed action.

Step 4: Focus on Quality Score

When it comes to reviewing and optimizing your ads campaigns, you should pay attention to quality score. It is an assessment of how relevant your ads are to your landing pages and keywords.

Google breaks them down into 3 key factors—

  • Expected Click Through Rate
  • Ad Relevancy
  • Landing Page Experience

There are a few other contributing factors, such as your geographic performance and your Ad’s historical performance that come into play.

Having a good quality score can lead to a lower CPC (Cost Per Click), better ad position and lower overall bid quotes. That’s why it is important to monitor your quality scores carefully so you can find and drastic changes in the early hours.

Step 5: Review, React, Repeat

Once starting your AdWords campaign, let some real data to flow through, and you will most likely realize that you need some modifications.

Quality Scores will change, CPCs will upsurge, and Keywords will shift, and you need to be ready to adapt.

It is very crucial to focus on your conversion rates. If you are getting loads of clicks but zero conversions, probably you are targeting the wrong audience, inappropriate call to action which is making them not to click on your ad or your landing page might not be useful enough to attract them to convert.

Make sure to review your campaign data every week and be ready to make changes.

Try new ad copy, experiment with different landing page content, or even add a different revised keyword. Small modifications can sometimes make a big difference when it comes to improving your Google AdWords Campaign.

3 Reasons— Why Businesses Need to Invest in Google AdWords PPC?

As a marketer or business owner, there’s no worse feeling than the sound of crickets. When there’s a shortage of phone calls, online orders or contact form submissions, you have to do something to fill your pipeline.

  1. You Pay Only for Quality and Strategic Clicks

With PPC advertising, you only pay for the keywords you tactically bid on.

For instance— if you are a digital marketing agency, and want to generate new leads for “digital marketing agency near me”, you can place your bid on just those keywords. And the best part is you will only get charged when someone clicks on your advertisement and visits your website.

Your potential customer types what they really want into Google search and your ad will only populate depending on your chosen keywords. You will be charged only when someone clicks on your ads.

If you want to drive outstanding quality traffic to your website, manage your search terms meticulously and don’t forget adding negative keywords.

Use broad match modifier, exact match or phrase match to bid smartly and drive quality traffic.

  1. Be Artistic with Fewer Characters

The quality score for AdWords very much influences people. Many believe that if they use the same keyword, they bid on in their ad copy, their quality score will get better, and their cost per click will be reduced.

Actually, what matters is that there should be something that makes your ad different from your competitor. Don’t make your ad copy similar to anyone else.

Make your ad copy unique and compelling by using less but influencing characters to drive visitors to your website.

  1. Suitable for Business of Every Size

Earlier a business needed a considerable budget to get on the air in Television ads, but with AdWords, you can get started with less of a budget.

45 per cent of small businesses are using PPC advertising, according to CLUTCH.

When you start generating conversions for your business, and you get assured of PPC advertising, you can then increase your budget.

If you have the right tracking in place, and can validate the return on investment using a metric known as Return On Advertising Spend or ROAS, you can increase your advertising spend. That’s the real beauty of AdWords.

You get to track the performance real-time, and once your campaigns are making money, you can invest more.

The majority of businesses can gain the perks of Google AdWords, and drive quality traffic to their website for relevant keywords.

If implemented correctly, Google AdWords PPC can be a gold mine for your business. You can get started on AdWords by setting up a campaign in less than an hour and can make an epic long-term impact on your business.

Google AdWords PPC— PPC with Google AdWords

PPC can be a critical part of your digital marketing, and especially, search engine marketing strategy.

Using pays per click (PPC) campaign the right way can result in increased traffic to your site and better sales for your business.

Google AdWords PPC

Google AdWords introduces a meticulous set of tools to manage your PPC ad campaigns.

Using Google AdWords is a brilliant learning experience. Because of its easy-to-use tracking features, you can also find out your Google AdWords mistakes by observing which targeted keywords gives good conversions and which do not.

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