Whether your aim is to get a powerful and memorable brand identity for your new company online or to supply unique functionality to your customers, there are myriad benefits that come from investing in an exceedingly bespoke website. One question we’re often asked by clients who are thinking of commissioning a bespoke website is what makes a bespoke website better than a template-type site that’s supported a pre-built system?
On the first impression, pre-built solutions can seem to be a good idea for businesses that are just starting out online. Accessible and affordable, they’re the ‘quick fix’ of the online design world – there are plenty of shortcuts one can go forget a web site up and running in an exceedingly short time, allowing the user to create their design supported a collection of ready-made foundations. While the recognition of pre-built systems is undeniable, what we’d prefer to kill this text is highlight a number of the drawbacks – drawbacks that arguably far outweigh the advantages.
The Sense Of Being Exclusive
As mentioned above, a template on a pre-built system can seem to be a wonderfully adequate choice for your website initially, especially as you’ll be able to often make a choice from thousands of obtainable designs to form the finished site feel unique. The actual fact that it’s pre-made also implies that you’ll be able to test your site to determine how it’ll hunt for the user once you’ve got uploaded all the content. There’s little or no design or development time required, and thus the value should be very low indeed. In fact, many of those DIY-type solutions allow you to create a site yourself whether or not you’d have to be relatively web-savvy to attain this.
The Need For Unique Design
Some of these pre-built website solutions offer thousands of various template designs, with new ones becoming available on a daily basis. But there are many uncountable websites online, and over time, those templates decrease unique, as more people like better to use them.
Of course, many of the templates will be tweaked with different colours, images, and so on, making them more specific to your company and your requirements. But you’ll be able to only go as far because the template will allow you.
With many pre-built systems, you’ll be able to use a very bespoke design on top of the platform, which can provide you with some uniqueness for ages (though, again, only within the constraints of the system’s capabilities). The matter is, these systems are designed to be easy to copy, and therefore the code structure is often the identical – so your design won’t be unique for as long as you would possibly like.
If you utilize an honest designer to make a template on top of a pre-built system, then you’ll well find yourself paying over the percentages for what’s fundamentally a template system – and everyone without gaining any of the advantages of a bespoke website. It is important to be cautious here, these web designers may tell you that they are selling you a bespoke website they’ll even believe it themselves, but of course, it only is bespoke web design in a rigid structure.
Moreover, we frequently see companies charging ridiculous fees for what’s simply a design – work that’s made relatively easy for the designer by the confinements of a pre-built system. This is often not a bespoke website.
The Difference Between Emulated Response And Responsive Website
Truly responsive web design starts with the programme (UI) designer, who should spend time creating separate designs for every device type – i.e. mobiles, tablets and desktop PCs. The designer will carefully give some thought to the user journey on a smartphone, as an example, excluding sections and including the foremost relevant areas, making the purpose of the web site more appropriate for that form of user therein situation. It should be a very different layout thereto seen on a desktop monitor. Together with this comes the same old menu style changes and resizing of images, etc.
An emulated responsive design, often employed by pre-built solutions or templates, is one where the system makes automated calculations supported the dimensions of the screen and changes the design of the menu, and it resizes the image of in the website. So it is the same design/layout but adapted to the screen size.
Emulated responsive is healthier than not having a responsive design the least bit, but this doesn’t give the user the simplest experience and doesn’t sell your business or your products within the best way.
Bespoke, truly responsive websites are naturally much better than emulated responsive sites, so make sure of what your web designer is offering you – ask them if it’s ‘true responsive’ or simply emulated.