First, a fast definition, Mobile marketing is the art of selling your business to appeal to mobile device users. When the entire process of mobile marketing is done right, it provides customers with a piece of personalized location-sensitive information so that they would have the exact requirement for their need. I would tell you that mobile is that the way forward for marketing, but really the time of mobile has already arrived. If you are not implementing some quite mobile marketing strategy, you’re already trailing behind!
As you’ll be able to see from the graph below, more users are spending larger amounts of your time engaged with mobile devices than ever before. We are able to expect this trend to continue even further within the future, so get ready!
How Does Mobile Marketing Work?
To begin with, the mobile marketing platform consists of an ad that is displayed on mobile platforms like the Internet database. The designs and customizations can vary from agency to agency, but the ultimate goal is to fit the advertising content into the mobile screen within a short period of time. Mobile apps often tend to have their own unique and tailored mobile options.
Why would you like a Mobile Marketing Strategy?
Your business needs a mobile marketing strategy for the identical reason that you simply need a computer and Wi-Fi access – this can be the age within which we live! Walk around any major city, and you’ll find quite just some folks with faces glued to their smartphone screens. In step with recent reports, 40% of users’ internet time is spent on mobile devices, which implies simply ignoring the increase in mobile just isn’t an option.
Some other interesting mobile marketing statistics:
80% of mobile device time is spent on apps, with game apps eating up the biggest per cent of app time
People browse 70% more websites on tablets than smartphones
Retail conversion rates are 2.2% on tablets, considerably more than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%.
Mobile is predicted to surpass desktop in 2014
Mobile is here to remain, and if forecasts are correct, it’ll soon by eclipsing desktop usage. If you don’t have a mobile marketing strategy yet, it’s time to induce going!
Types of Mobile Marketing Strategies
There’s a healthy form of mobile marketing strategies to undertake. The type that works best for your business will rely upon your industry, target market, and budget.
App-based marketing: this can be mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you shouldn’t create an app yourself to induce in on the action. Then there are services like Google AdMob that helps the marketing personality to display their ads on time and effectively post it in all available forums.
Facebook also allows advertisers to make ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re viewing ads.
In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like within the example below. In-game ads can appear as banner pop-ups, full-page image ads or perhaps video ads that appear between loading screens.
QR codes: Users, who are then taken to a particular webpage that the QR code is attached to, scan QR codes. Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a particular area or business. As an example, some advertisers may only want their mobile ads to seem when users are within a 1-mile radius of their business.
Mobile search ads:
Mobile search ads are nothing but basic Google search ads that are built for mobile screens and often feature an extra add-on such as a click-to-call or maps utility.
Mobile image ads: Image-based ads designed to seem on mobile devices.
SMS: SMS marketing involves capturing a user’s number and sending them text offers. This can be considered somewhat passé.
Google Mobile Ad Extensions
Creating mobile search ads with Google also enables you to profit of Google’s nifty mobile ad extensions, which include features like:
Mobile Site Links: Mobile site links make it easy for mobile users to leap to specific pages of your site without wandering around. Site links are especially useful in mobile marketing, as it’s far more convenient for users on mobile devices.
Click-to-Call Mobile Ad Extension: The click-to-call extension puts a “call” button directly beneath an advertisement. Clicking the button automatically generates a business’s number on a user’s mobile device.
While this handy ad extension makes it easy for searchers to induce up-to-date along with your business and drives users down the conversion funnel, it’s best to only have the click-to-call mobile ad extension appear when your business is open and ready to answer the phone.
Google Offers for Mobile: The Google Offers mobile ad extension lets advertisers post a reduction offer or coupon beneath their ad. These special offers can capture the eye of users who might otherwise ignore an advertisement.
Click-to-Download Ad Extension: The click-to-download ad extension is comparable to the click-to-call, only rather than generating a number, clicking the “download” button takes users to the download page of the advertiser’s pre-selected app.
Local Ad Extensions: Local ad extensions are probably the foremost important extensions for mobile, considering that 1 in 3 mobile searches have local intent. Considering what number of mobile searches are questions trying to find an area solution, local mobile marketing has to be a key aspect of your mobile strategy. Local mobile marketing extensions often involve a number or link to Google Maps.
We’re leaving you with a fast mobile marketing tip to form sure you create the foremost of mobile. Mobile devices have small screens, which implies words should be used sparingly. When it involves mobile, it’s best to keep things simple.