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How Can Website Design Affect SEO Results on Search Engines?


Zara Corner - 5th October 2019 - 0 comments

A Good Website Design Enhances Your SEO Results

SEO Results – No matter what’s the size or type of business, excellent website design is essential to make your business successful online. But, if a website doesn’t have good online visibility in search rankings, your target audience may not be able to see it.

To ensure you have a search-engine friendly website, you need to consider some fundamental SEO principles and good content development practices.

In today’s SEO-dominating world, web design practices also play a crucial role. User experience has become an essential search engine ranking factor. Due to that, the overall design of your website and the way users interact with it directly make an impact on your website’s rankings in the Google search results.

In this blog post, we are going to highlight how website design can affect SEO results on search engines.

SEO ResultsHow Can Website Design Affect SEO Results on Search Engines?

Navigation Structure of the Website

The navigation structure of your website affects several vital metrics, including the average page on time, engagement rate, bounce rate, and conversion rate.

These factors not only assist in enhancing search rankings in the search engine results page, but they also contribute to better profits and revenue.

If visitors are unable to find relevant information on your website, or if they don’t know where to go next, you are going to lose them and turn out losing a lot of money on the table.

Here are a few tips for creating a brilliant navigation structure—

  • Keep the main menu simple and easy to access on all web pages
  • Limit the number of items on the menu to avoid mix-up
  • Avoid technical and complicated jargon, and use common terms in the main menu.
  • Add a search bar to let website visitor easily find a web page they are looking for
  • Keep the menu equally accessible on every size of the device
  • Add clear and concise meta descriptions, and title tags
  • Ensure URLs for each web page is clear, concise and descriptive
  • Use descriptive anchor text for internal links on your site

Developing a well-designed and artistic navigation menu is a balancing act to enhance a website’s SEO strategy. But don’t forget to create something that is intuitive and user-friendly.

A well-designed menu with clear and easy-to-access categories may lead to fruitful results on the organic search page. This may improve organic click-through rate and credibility.

The ‘404’ page

If your site visitors encounter a 404-error page, they will straightaway quit your website. When there is a broken link or a web page that doesn’t exist anymore, the ‘404’ error pops up. Such web page does nothing to hold users on the site.

However, using a strategy and a little bit of creativity, you can turn a 404-page into a user-friendly page that drives visitors to stay on your website.

Here are a few tips to make your 404 error pages work for you and also for your website’s SEO strategy—

  • Design a creative 404 error page that is both attention-grabbing and interesting.
  • Add a search bar to your 404-pages so that visitors can find specific content.
  • Clearly tell that the user has followed the page that doesn’t exist or a wrong link.
  • Add the most important web pages on the 404 error-page, and encourage visitors to explore them.

Preferably, your website should not contain any dead links, but removing the risk of the 404 error is not possible. For instance, a website user may generate the 404 error-page by manually typing the wrong URL.

Hence, you must get ready for it by designing an exclusive yet useful 404 web page. This will let you keep your visitors stay on your site, thus reducing the bounce rate and increasing their on-page time. Such encouraging pointers will further help you in search engine rankings.

Website Loading Speed

One of the most crucial search engine ranking factors is the speed of your website. How quickly your website loads matter a lot. How your website is designed can have a significant impact on how quickly your web pages load.

There are many free tools to check the web page load speed.

Preferably, the ideal time for a website to load in less than one second!

Here are a few tips to increase the page loading speed—

  • Reduce HTTP requests
  • Minify your JS and CSS files
  • If possible, use a CDN
  • Use compressed images
  • Use a caching solution
  • Reduce the use of redirects
  • Improve your web hosting solution

File Size, And Alt Text

Almost every website use image. Relevant and attention-grabbing images help in increasing the average on-page time and the engagement rate on your website.

But, using many images can slow down your website— which is a huge problem. As we all know, a slow-loading website is appalling for search engine rankings.

Not everyone has extraordinary high-speed internet at their disposal, so if your website is full of large files (images and videos) that slow down your pages, you need to fix that ASAP.

web seo

Every user expects a web page to load in less than 2 seconds. Good page speed will increase traffic to your website.

Here are some tips you should follow when using images—

  • Use compressed images to reduce server load and improve the loading speed of the site.
  • Add relevant keywords to the titles of the images and videos
  • Add a keyword-rich and descriptive alt text to each image you use.

Scrawled Text

To design a creative and fancy website, many businesses choose a font that ruins their site. Don’t choose a font that’s too small, too hard to read, or is shown as part of a provoking colour scheme. Customers won’t wait to puzzle out your messaging.

Pop-ups

Pop-ups can be helpful but can act as a pain point for your online audience, mainly if they haven’t got into any of your content yet.

In many websites, pop-ups start appearing as soon as a search engine user gets into the website. That can be a bad practice, especially for two reasons—

  • When the visitor is looking for information, while you are showing pop-ups and ads, you will undoubtedly lose credibility
  • After landing on the site, and seeing the pop-up immediately, the visitors will get frustrated and instantly leave your site. This act will send Google a negative signal that visitors might not be satisfied with your website in the SERP.

That’s why it is important to use the pop-ups sparingly, and not as soon as someone lands on your site. Minimize the use of pop-ups.

Initially, you need to build the trust with your target audience and prospects before asking for their contact information or a commitment such as signing for subscription.

Reading Experience

Undoubtedly, it is an essential part of your website design that will considerably impact the success of your SEO strategy.

User look for information online. They explore the internet and different websites to get relevant content and discover answers to their questions. Your website must be designed in such a way that it provides those answers in the most straightforward and most user-friendly way.

A friendly reading experience will help to get a lower bounce rate, higher on-page time, and a boosted engagement rate. All these factors eventually help to achieve better search engine rankings.

Here are a few tips that will help you create a great reading experience on your website—

  • Use appropriate font sizes and colours
  • Don’t choose dark background colours
  • Keep sufficient white space
  • Don’t use fancy fonts. Use fonts that’s easy to read.
  • Use headings, subheadings, bullet points, etc.
  • Use images, videos and infographics to divide the content, and keep your content exciting and engaging.
  • Use short sentences and paragraphs with catchy taglines.

Good Website Design = Enhanced SEO Results

A well-designed website guarantees a better user experience, which is now an essential factor in search engine optimization (SEO). It’s vital to understand that these two aspects are now tangled and both play a crucial role in making sure that your website remains at the top of the search engine ranking pages.

SEO ResultsAn Outstanding Layout Improves SEO Results

A clean, beautiful layout is apt for engaging users and lowering their possibility of “bouncing” off your webpage back to the SERP.

Search engines, especially Google, like when it is easy to find the answers, like at the top of your pages. It’s obvious if someone has typed in a query means they are looking for an answer or solution.

The quicker an answer is delivered, the better it is. So, remember content at the top of a page will give more value to your site.

Don’t add an oversized image because it will push the content ‘below the fold’, and if your web design is not SEO-friendly, it’s the right time you should reconsider your layout structure.

Another important factor to consider is the functional navigation. A stable header and footer are a great place to start. It will help visitors to access your content without hair-pulling frustration.

Quality Content Enhances SEO

Content can make or break your web design. Adding amazing content will make your page stand out; also it will increase engagement and act as a magnet for backlinks.

Other websites will link to you if they find your content useful for their users with added high-quality information.

You Need to Appear Excellent on ALL Devices

This is pretty upfront. Majority of internet traffic is on mobile devices such as tablets and smartphones. And if your content isn’t appropriately designed for all screen sizes, you can fail acquiring higher rankings and eventually you are going to be left behind your competitors.

You can use tools like Google’s Mobile-Friendly Test to know if your pages are nicely accessible on mobile or not.

If you have a badly designed website, it’s going to harm your SEO.

To ensure you have a user-friendly website design, you should always keep testing! You can use free services such as Google Optimize to always put your best foot forward, mainly when it comes to landing pages.

Keep in mind— being able to make design alterations on the fly is imperative. Avoid inflexible platforms or templates that don’t let you make changes and perfections to agree with your audience and your desired aesthetic.

Count on Cfactory to Get Better SEO Results

Web design prowess and SEO knowledge don’t simply happen overnight. Cfactory is a web design and development agency. We can help you establish your business’ online presence and reach out to your target audience with our expert’s web development and digital marketing services.

Whether you want to improve your organic traffic, boost your conversion rate optimization, or want link building services, Cfactory can help you.

We also offer content marketing, on-page SEO, pay-per-click campaigns, meta optimisation, back-linking, page content optimisation, and video marketing to give just a few examples.

Are you looking for the best SEO services? Contact us to know how we can help you gain better SEO results.

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