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Guide: What is Magento?

Zara Corner - 30th September 2019 - 0 comments

What is Magento? — An Open-Source Platform

Magento is a leading business-class eCommerce platform based on open-source technology.

What is Magento? Magento is a web content management system that provides users significant control over their website’s settings, appearance, plug-ins and functionality. It offers flexible and influential features. The intuitive administration interface provides superior search engine optimization and marketing.

What is Magento

Designed to be completely manageable and delivering optimal performance, Magento platform offers a package of exclusive features both in the frontend as well as backend. It helps to optimize marketing and analytical methods and enhance administration options. All of which, eventually improve the customer’s online shopping experience.

Majority of enterprise uses Magento. Companies like Samsung, Ford, Nike, Fox Connect, and more. Magento platforms come in all shapes and sizes and are easily designed for any company’s products.

What is Magento? — Magento as an eCommerce Platform

Magento is an eCommerce platform providing online stores and businesses with a flexible shopping cart system, along with control over the content, look, and functionality of their online Magento store. Magento offers catalogue-management tools, search engine optimization and compelling marketing.

Magento offers outstanding scalability. It can scale shop with merely a few products to quickly expand to tens of thousands of products, and complex custom behavior without changing platforms. It offers a range of themes and plug-ins to enhance a customer’s experience.

Magento platform is designed to be utilized as an application even by a non-developer. The Magento community is extensive and very helpful.

What is Magento? — Its Features and Benefits

Open Source – Highly Customizable Platform

One of the key reasons why Magento for eCommerce websites is the top choice for developers is the fact that it is open source. It means anybody having basic knowledge of Magento website development can use it to his/her advantage.

It not only offers scalable, flexible eCommerce solutions but also provides you the flexibility to tailor and outspread your platform. Also, it helps to develop unique, differentiated branded experiences.

Magento platform can adjust well to change and has the potential to be customized to meet the needs of store owners.

Magento Enterprise Edition removes the boundaries of what is possible, providing you with the power to create upfront and unique shopping experiences that will eventually transform your business.

Hire a professional Magento Development Company to promote your website with amazing features and functionalities, and make the most of Magento.

Choose the Hosting Services

With Magento, eCommerce stores get the freedom to select a hosted platform of their preference and choice. There is no compulsion to stick with any particular hosting. It provides excellent freedom for online businesses to have their files and be selective with different hosting companies.

Mobile Friendly

Today’s online world is a mobile-dominant one. To make your online business successful, you should focus on catering your mobile-savvy buyers.

Magento is well-known for keeping the standards of mobile web design. It supports HTML5 to maximize the mobile shopping experience. Therefore, your eCommerce store will always be optimized.

What is Magento

It can fine-tune the image size and supports video as well. Magento Mobile will create a satisfying brand experience for mobile-using customers to connect anytime and anywhere.

With Magento eCommerce website, you can modify anything you want. With an in-built drag and drop feature, all you can get is an extraordinary mobile shopping experience.

Exceptional Support

For any business, irrespective of the size and niche, the support operations are a central part of its development. Excellent support plays a vital role in the growth and success of a business.

Magento as a platform keeps getting beneficial additions in terms of stability, support and security all the year-round.

The active community and the developers assist in enhancing the platform for superior user experience, bringing the best eCommerce standards for Magento.

It dribbles into the platform that makes it faster, more comfortable and smoother as an eCommerce platform with which, you are always overlaid.

Therefore, the technical support team holds crucial importance when it comes to Magento for eCommerce.


We all love authority. And Magento for eCommerce websites offers that to developers. Developers can get complete control over all the functions and features of your eCommerce website.

Professional Magento developers can always create a unique and impressive user experience or frontend based on multiple device access. It allows modifying the backend of the Magento web store to satisfy the specific needs.

With Magento, you can also take complete control of interfaces and processing abilities of the core solutions of an eCommerce site.

Reliable and Secure

Since the popularity of Magento as open source eCommerce platform has grown very much. A large community of developers, designers, online store owners, product and service providers, technology solution providers, eCommerce consultants, and worldwide users have developed in response to the exchange of information regarding Magento.

The community is an assertion that the Magento platform is always fast, innovative, reliable, secure and without any errors.


Everyone loves multitasking, and does Magento!

Magento allows you to perform multiple tasks simultaneously. So, you can work on other crucial tasks simultaneously while supervising your Magento website’s performance.


Developers and sellers can easily manage all of the items, customer information, billings with just a single and easy-to-use admin panel that the CMS offers.

Magento saves your valuable time.

Easy Multi-Platform Integration

Magento’s store allows easy integration of third-party add-ons and modules. It enables any alteration without any limitation.

Google Analytics, and other third-party integrations like PayPal, Mail Chimp, Credit Card, eBay, etc. can be added to the website to help in data analysis.

All you need to do is find out the best gadgets and plug in your store right away!

Improved Speed and Performance

When it comes to page loading time— Magento is a winner!

It ensures optimal performance of your site while using minimum server resources.

Magento aims to make the fastest eCommerce stores in the world. It is well-known for its power to create a quick loading web page as well.

Slow-loading pages will break your website’s reliability. It can lead to unplanned outcomes.

Magento, together with modern technology such as Memcached, FPC, Redis, Varnish and optimized database options, can appropriately tailor to the growing requirements of eCommerce businesses and their clients.


SEO is not dead. Magento is an open source, SEO-friendly content management platform. It contains many essential SEO features including—

  • Keywords
  • Layered navigation
  • Meta descriptions
  • Meta tags
  • Product Title
  • Search friendly URLs
  • Sitemaps

All these SEO features will help your ecommerce website rank higher in search engines, and help your customers to find you online with no difficulty.

In regards to SEO, Magento is updated with the advanced SEO ranking factors. It provides excellent meta-implementation and URL structure options essential for SEO.

Magento also incorporates analytics to track web visitors. And, this is one of the most popular features of Magento.

Magento Community

One of the key reasons why Magento for eCommerce experiences a potent status amongst its competitors is because of the generous dedication of the Magento Community.

The Magento community comprises of dedicated programmers, developers, bloggers, CEOs, product managers, project managers, etc. from around the world. They consistently help and work with Magento Community.

The Magento Community aims to ensure that everyone is on the same page. Magento Connect is the marketplace for Magento extensions.

For instance— if you are a developer and are facing issue with your Magento eCommerce site, you can always depend on the ever-trusted community to help you by giving proper guidelines and fixes for that particular issue.

It is a safe, speedy and reliable platform— all thanks to the regular updates that cater to the requirements of end-users.

What is Magento? — To Make the Most of Your Ecommerce Website

We have shared some of the top features and explained why Magento is the best solution for your eCommerce website. From outstanding support to the community, multitasking to flexibility and performance, Magento ticks all the boxes that make up the list of the necessity of an active, sustainable and successful Magento eCommerce website.

magento website

When it comes to the advanced eCommerce platforms, Magento gets a lot of attention from developers and businesses.

Developers love Magento due to its flexibility, as it allows them to do almost anything according to the client’s needs.

Businesses love it because of the countless features and functionalities, Magento provides out of the box.

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