So within the past few weeks, the outbreak of COVID-19 has impacted our lives and multiple businesses across the planet in unprecedented ways; marketing spends and activities of the many brands are paused, including various digital marketing initiatives. Today, it’s critical for marketers to appear beyond this case and gain a long-term view of the image before pausing their digital marketing efforts. People are spending longer online now quite ever. In fact, because the coronavirus pandemic places 1/4 of the world’s population under lockdown, Internet hits have surged by 50-70%, consistent with Forbes. So, brands must carefully define their digital marketing strategy and find newer & sensitive ways to speak during now.
Here are some strategies you would possibly find helpful for your digital marketing initiatives:
Go for Responsible Marketing
Set the proper tone of your content to speak in these difficult times. At present, it’s important for brands to ascertain an emotional connect with consumers, and thus the messaging should be chosen carefully. Create engaging paid and organic content that’s meaningful and relevant in these times; for ex: many brands are changing & twisting their logos to point social distancing. Your brand messaging can even highlight the importance of social distancing, staying reception to stay everybody safe, sharing helpful insights on work from home or important business tips during this crisis.
Get Your Brand Ahead Of Your Target Audience
With COVID-19, all traditional marketing efforts are almost entirely out of the image. As innumerable people across the globe still surge and increase their time spent on the web, brands have to understand that it’s important to be before of their target market, always. Not all customers have stopped making purchase decisions, so you wish your business to be ready when your audience searches on the web. Also, when this example ends and every one businesses resume, your marketing efforts will help to make brand recall and keep your business relevant ahead of your audience.
Keep Your Audience Engaged With Email Marketing
It’s critical that brands keep their audience engaged but they have to avoid using bulk and automatic communication at now and position themselves strategically. If you’re sending out emails to customers explaining how your business is addressing the crisis, then confirm the knowledge has relevancy and use the chance to differentiate yourself. Ensure your customers know that you simply are open for business, how you’re navigating the problems and therefore the situation won’t impact any critical deliveries. Reach dead set your customers individually by sending them personalized emails, newsletters, etc. Messaging at now will undoubtedly play an important role in defining your relationship along with your customers going forward.
Track The Changing Consumer Behaviour
Keep a detailed watch on how your customer behaviour is evolving during these times. Indeed, when the planet bids adieu to the COVID-19, the customer buying behaviour might need transformed – their interest in products or services, their needs and expectations from brands, spending patterns, etc. it’s essential for brands to delve deep into these changes and work on their digital media strategy accordingly.
Make The Smart Move, Avoid Any Product Launches
Whether or not it’s absolutely essential, it’s advisable to not release new products amidst these turbulent times. It doesn’t matter if you’re launching the products / services through digital marketing, your efforts won’t result in favourable results and might hamper the brand image. Schedule it for the longer term, when the market reopens and also the energy supersedes.
Businesses have to understand that this case isn’t visiting last forever and their business isn’t closing. they have to retain their brand presence because it could also be harder to recover later after losing the momentum; that’s how digital marketing works! So stay positive and use now to redefine your digital marketing strategies, strengthen your existing connections & build long-term trust along with your audience and set yourself up for fulfillment post this crisis. So start planning your comeback!
What Are The Changes?
SEO Budget Redistribution
To avoid losses in online sales, 63% of respondents confirm their SEO budgets were redistributed. Thus, contextual advertising gains maximum attention. This goes to prove that companies rethink their long and short-term objectives. The shift to short-term goals signifies that companies shall minimize the influence of quarantine on their key business performance indicators.
Work From Home
Now, as this text gets typed out, many people lodge in home and work remotely. It didn’t take much time for the numerous to regulate their businesses and tweak the inner processes quickly. This has helped many business owners to stay their businesses running while staying safe.
Fluctuations In Sales
An insignificant call in sales was recorded by 27% of respondents, while 26% claimed a dramatic decline in sales.
There also are some comforting numbers because the effects of the pandemic are different counting on a business niche. 18% of the survey participants mentioned a sales uplift.
For as many as 13%, there was no change within the number of sales. No news is sweet news. Well, it would be so during these tough times for several entrepreneurs.
Shifts In Online Traffic Volumes
According to the survey results, online projects enjoy a traffic boost in 27% of cases. 15% of respondents shared data a few dramatic decline in their online projects, while 28% suffered a small sales dip. Many companies are concerned about the new reality we sleep in and also the new conditions of running a business. Most marketing professionals are convinced that changes in how we do marketing must be made, which also implies a rise within the work volumes. This may allow taking down the harmful effects of the coronavirus pandemic, stabilizing sales, and quickly returning to pre-quarantine business performance indicators.