If you are planning to start a new online store or if you already have one, no doubt you would want to improve the traffic to your website and thereby increase your business. Even if you own a physical store, it is always better to indulge in digital marketing. It is because people search for everything online; in fact, the first thing that most consumers do as soon as they need a product is to search it online. So if you do not want to lack behind and desire to increase your profit, SEO could be a boon in your life. Though SEO has been around for nearly a decade and a half, many entrepreneurs are not fully aware of its benefits. So in this article, you will get to know more about SEO and why it is essential.
What Is SEO?
The search engine optimisation (SEO) is the process of optimising your site to increase or maximise organic traffic from search engines like google, yahoo, bing and youtube. It, therefore, increases the overall searchability and visibility of your site. Although it may seem simple SEO involves multiple factors that go beyond optimisation for search queries. And SEO is not a onetime thing; rather, it is an ongoing process. So even if you have a well built high-quality website, it is essential to make it compatible with SEO so that you can rank the top of the search engine results pages. You cannot achieve this by high design aesthetics or the functional aspects, but rather it is based on the usage of keywords and the highlighting of positives.
What Is The Goal Of SEO?
The main goal of SEO is to optimise web pages and websites for search and does not mean that they optimise search engines. You need to have a holistic approach to SEO to earn, grow and maintain your ranking in the search engines. And it is also essential to make the entire user experience unique and outstanding.
How Does SEO Function?
SEO is of two types which are, on-page SEO and off-page SEO.
On-page SEO consists of everything that you can control on your website to improve rankings. It includes things like keyword presence, site speed, header text and other such things. Whereas, off-page SEO means something that you do on other websites which may influence your rankings. It generally refers to the links.
As SEO involves many ranking factors, therefore to rank number one, your site should have collective power than all other sites and unique SEO content. Although SEO is one of the crucial factors, it is not all you need to improve your business; the overall performance decides your ranking in a search engine.
How Can SEO Improve Your Business?
If you are considering investing in marketing and want to cut short in the budget, you may wonder if SEO is vital? The simple answer is ‘YES’. But why? Let us see the reasons.
The best way to get your prospective customers to start buying from you is to draw them to your site. You can achieve this but, creating and publishing relevant content regularly. The content should be focused on topics that are related to the products and services you are trading with; only then you can reach out to your target audience through search engines. And if your content is of good quality the widely used search engines like google will rank the pages on your site higher with no extra cost.
Once a person has visited your site through a search engine, you have to keep them engaged by catering to their needs. Moreover, your content marketing should be in conjunction with the goals of your business, with that you can earn the trust of your visitors.
Also, keep in mind what you want to urge your visitors to do. Is it to fill forms or opt-in to your email list or buy your product? If you want them to take action, your web pages should have utmost clarity. SEO will prove to be useful only when the visitors interact with your content in the way you want. Even if they do not engage in the direct purchase, it should impel them at least their contact information, so that you can follow them up later.
For your content to be indexed beyond the home page, you need to have internal links that can be crawled by the search engines. Your search engine directives, primary navigation and tools like XML sitemaps, aid the search engine to crawl your site and discover new pages. Link building enables you to have links to your site from other credible websites; this will help achieve better search engine ranking for your website. And website speed is also one of the essential factors of technical SEO.
Please do proper keyword research and find words with a higher search volume to be used in the content and also add anchor texts.
What Are The Benefits Of Incorporating SEO In Your Website?
- Brand Awareness: In the world that revolves around the internet, search engines have a significant impact on your business, it can either make or break your brand. One of the best benefits of SERPs is building brand awareness. People are more likely to trust a site that appears on the first page of popular search engines like google, bing and yahoo when compared to sites that do not have a strong web presence. When people like it, they may even post about your site on social media, which may help in further branding.
- Organic traffic: Search engines help you draw organic traffic to your site. The best part is that SEO traffic has no media cost and yet can provide substantial ROI, which would be higher than most of the other channels.
· Trust and credibility: Though you can build authority over time, you cannot earn the trust and credibility that easily. Whereas with SEO, you will be able to establish a strong foundation with a clean and effective user experience that will be discoverable in search engines, and therefore you will be quickly recognised as a credible site.