What is meant by a Logo Designer near me?
A logo designer is the one who creates the logo for a company or a business. Apart from a professional logo designer, even an experienced graphic designer can create a logo. To create a logo the person must know designing and some knowledge about custom logo design tools. Usually, a logo represents the name of a company. Before getting in detail about a logo designer near me, it is very important to know what a logo design is?
A logo design is a simple design that speaks about a company’s individuality. For instance, all the leading successful business companies such as Apple, Disney, KFC, etc. have their unique identity with their logo. The customers get the products of these companies just by recognising their business logo. Once the designer is done with the final file of the logo, the companies then use these logos on their business card designs so that it can be known to everybody in the marketplace.
Most people get confused when there is a talk about the brand, brand identity and logo design. Well, all of these concepts are somewhat different from each other. Let’s have a detailed explanation about it to have more clarity in the overall logo concept.
- Your brand
It is your perceived corporate image as a whole. It represents the type of product that is manufactured by a particular company under a particular name.
- Your Brand Identity
It is the visual representation of your overall brand. It is like when someone notices your company, can communicate with it visually through your brand identity.
And it is for sure that the logo design is a part of your brand identity. To create and develop your brand when you work with the design service agency, they first wrap up your brand identity in a document, often called brand identity guidelines.
That can be further used when working with others to help communicate your brand visually.
- Your Logo Design
Generally, the logo design identifies your business in a very simplest form as a typographic solution, logo mark, or a combination of both. Overall, your logo design is a simple visual representation of your business.
What Must A Designer Near Me Have in Mind While Creating A Logo?
While creating great logo designs, a logo designer near me should take care of five key things. Let’s have a look upon that,
The logo design must be memorable. In another word, everybody must be able to recognise it quickly.
The more the logo is simple it’s much better.
The logo must be designed in such a way that it recognises the business without telling the name of the company.
While creating a logo design be clear that it will be used across a huge range of platforms, i.e., from website to social media, huge billboard design and press release.
So, it needs to be versatile. Your logo must work everywhere no matters whether it’s a business card or a huge billboard. Thus, make sure that the logo design is in both a raster and a vector format.
The vector is a file format such as EPS or adobe illustrator file and the raster is a JPEG or PNG format file.
Colour selection plays a major role in logo designing. Yes! The chosen colour must be radical and unique in the combination. The most preferred colour for logo design is pink, orange, radial, etc. Even the font must be bold and clear with the selected colour and must be easy to understand.
Contribution of a Logo design in Company’s Success
- Building Brand and Trust in the Market
As we all know that the main success of a business relies on the trust and recognition that it has created with its customers and audience.
Once, a company get popular it’s the logo that acts as a symbol of approval. By having your logo design on something represent the guarantee or the promise that your brand has made with their customer by gaining their trust. Thus, it is very important that once all have recognised the logo, should never be changed. Therefore, it is better to get a copywrites for your logo.
- Logo Design Must Make You Stand Out from The Crowd
Apart from creating a name for your company, your logo design help you differentiate from your competitors. For instance, think about McDonald’s vs Burger King. Both of them are widely known and recognised burger chains. But, when it comes to the recognition, McDonald is remembered for its logo whereas, the Burger King has the better burger comparatively, but still is lagging due to its fussiness in logo designing.
Thus, can say that the logo has great importance in the growth of a business.